AI Engineer, Senior Software Engineer · Backend & Full-Stack · Automation · E-commerce Systems · Integrations

Muhammad Hussnain Farooq

I'm an AI engineer and senior software engineer with 8+ years of building backend systems, full-stack products, automation and e-commerce systems.

Most of my client work is e-commerce automation: pipelines that keep catalogues, prices, stock and orders in sync between Shopify, WooCommerce, BigCommerce, Amazon and wholesale suppliers, and pass orders to suppliers and bring tracking back.

Under my own company, False Logics, I build products end to end: a video marketing platform, a document-AI invoice tool and an AI sales agent.

I use AI where it fits the problem: retrieval-first RAG with evaluations, OCR and LLM extraction, voice dictation, and agents that wait for a person to approve.

Today I'm a Senior Software Engineer at Adazing. I hold an MS in Computer Science, with research in computer vision and indoor positioning.

See the workDownload CV

Optimal Lab

An interactive engineering-education site I co-founded with Muhammad Sarmad. I build its sessions: React demos driven by deterministic TypeScript models, across system design, AI, DevOps and more.

  • case study
  • co-founded

2026 — TypeScript · React · Next.js

Rebuilding an AI headshot platform from WordPress plugins to Go

An AI headshot platform for Adazing that I built as WordPress plugins, then rebuilt as a multi-tenant Go API with queued AI workers and a Next.js front end.

  • case study
  • live
  • employer

2026 — Go · chi · PostgreSQL · Redis

TrueFlow

A macOS voice-writing app I built in Rust and Tauri: speak while holding a shortcut and the text is adapted to your vocabulary and tone, then inserted at the cursor.

  • case study
  • own product
  • prototype

2026 — Rust · Tauri 2 · CPAL · Deepgram

Vidzy RAG (Ask Vidzy)

A retrieval-first assistant that answers VidzyPlayer product questions from reviewed Q&A, declines when unsure and keeps internal knowledge separate. I built it alone in Python, FastAPI, LangChain and Chroma.

  • case study
  • own product
  • paused

2026 — Python · FastAPI · LangChain · Chroma

Vision and geomagnetic indoor positioning (MS thesis)

My MS thesis research: indoor positioning that matches phone photos against a reference-image database and fuses the result with geomagnetic fingerprints to tell similar-looking corridors apart.

  • case study
  • research
  • archived

2026 — Python · OpenCV · PyTorch · k-means clustering

Grocery ordering app for a regional grocery chain in Pakistan

Grocery ordering for a regional chain in Pakistan. As lead developer I built most of the Expo app, Express API and React admin, and prepared it for the Play Store.

  • case study
  • client work
  • paused

2026 — TypeScript · React Native · Expo · NativeWind

Logbook

  1. 2026VidzyPlayerWeb app
  2. 2026OpenClaw B2B Sales AgentTool
  3. 2026Optimal LabWeb app
  4. 2026Rebuilding an AI headshot platform from WordPress plugins to GoWeb app
  5. 2026TrueFlowDesktop app
  6. 2026Vidzy RAG (Ask Vidzy)Web app
  7. 2026Vision and geomagnetic indoor positioning (MS thesis)Research
  8. 2026Grocery ordering app for a regional grocery chain in PakistanMobile app
  9. 2026InvoiceAIWeb app
  10. 2026Shopify to BigCommerce catalog migration for a US lighting retailerTool
  11. 2026Supplier feed sync for an EU Shopify retailerIntegration
  12. 2025Supplier-feed and store integrations for e-commerce clientsCollection
  13. 2025WFL Group PIM to Shopify pipelineData pipeline
  14. 2023Amazon marketplace feed automation for an EU seller of VidaXL productsData pipeline

The full catalog →

Experience

  1. 2025 – presentAdazing LLCSenior Software Engineer
  2. Mar 2023 – Feb 2024HBL MicroFinance BankSenior Software Engineer
  3. Oct 2019 – Jan 2023Adazing LLCFull-Stack Web Developer
  4. Jan 2016 – Oct 2019GlowLogixSoftware Engineer
  5. 2025 – presentFalse LogicsFounder
  6. 2020 – presentFreelanceSoftware Engineer
  7. 2024 – 2026MS thesisindoor positioning

Experience, research and certificates →